Some businesses won't use banners and signs as often anymore, because they might think that they aren't necessary in a world where people have GPS devices. They might assume that people will already be able to locate the business building easily enough, and a banner or sign would just be superfluous.

It should be noted that when people completely rely on their GPS devices for navigating, they often make mistakes. GPS devices can make minor errors, but those errors can still mean the difference between someone reaching the destination and someone getting lost. People still have to rely on the visual cues around them in order to find the locations that they want, and signs and banners can make that much more effective. When those signs and banners have the right supports, businesses won't have to worry as much about potential customers getting lost. 

Signs and banners are often used for the sake of marketing as well, and plenty of businesses are focusing on online marketing these days. They might think that this means that they don't need to worry about other forms of marketing.

However, many of the older approaches to marketing can still work very well, and business owners should not just limit themselves to making customers online more aware of them. Plenty of people will still be walking past the business's location in the physical world on a daily basis, and signs and banners can attract the attention of these individuals.

These people are already outside and they are already in front of a given business. If businesses make the location inviting enough and they use the right signs and banners, they can often make these potential customers intrigued enough to become true customers, and even loyal customers. The right sign and banner supports will only help them achieve that goal. 

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